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Highlights in this interview:
02:02 – Always provide a value proposition
04:06 – Pages that you should be focusing on
04:32 – The importance of Clarity
06:35 – Never implement the “Pogo sticking” concept
08:20 – Provide a comparison chart
08:56 – This should be present from day one
09:46 – Conversion tracking is a must
10:37 – Why you should implement spilt tests
12:17 – Your results can tell you a lot
13:39 – Taking away some things can be beneficial
15:04 – Set the right filters
16:05 – Get customers involved in preparing Lead Magnets
19:00 – Short summary
19:16 – Peep Laja’s tip to listeners
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