Video highlights:
01:32 – The traditional view on sales
03:15 – Buying the result
05:42 – Is it okay to trick people?
06:14 – Should you sell to everyone you talk to?
07:32 – How everyone should understand a sale
08:32 – The reason why customers buy
10:16 – The 4 things you need to know
13:13 – Work on your customers’ dreams
15:48 – Getting a lifetime customer
16:56 – Why you should never need a deal
20:37 – What we did to overcome this one big fear
22:25 – The action item
23:22 – The glue that holds your sale together
24:49 – Create more value for people

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